Now that we’re in 2020 you may feel the need to leave the past decade behind. The 2010s gave us political nightmares, turned Facebook into a data-gathering ghetto undermining western democracies, and replaced journalism with articles about millennials killing pretty much everything. I know that you’re still trying to pretend that some of these things never happened. But they did.
The 2010s were also the decade “wellness” went mainstream. Because everybody understandably feels kind of meh all the time, the wellness industry experienced a sustained boom and in 2018 it was valued at $4.2 trillion. Easy money attracted all kinds of people, giving way to some weird wellness trends. While bracing for what’s to come in the next decade, let’s have a recap of the worst wellness trends of the past decade.
1. Perineum Sunning
The 2010s ended on a high note. 2019 will always be remembered as the year that gave us perineum sunning. A woman who goes by the name of “Metaphysical Meagan” captioned an Instagram photo describing the practice of sunning her bum and her “yoni” as part of her daily rising routine. Perineum sunning also made its first victim. Avengers’ Josh Brolin’s bum was reportedly left “crazy burned” after being exposed to the sun last Thanksgiving.
In 2011, Gwyneth Paltrow shared on Ellen a supposedly delicious recipe for kale chips. The world went crazy. Every January, a whole generation of young adults repented for their Christmas diet sins by eating kale. This January peak shows up every year in the past decade of Google Trends data. However, Google’s measure of our interest in kale has steadily decreased, suggesting that we’re maybe ready to leave the tough, bitter, laborious to chew leaf (and self-punishment) behind.
In the 2010s social media were filled with posts about how we’re constantly working, romanticizing the idea of #nodaysoff. Bragging about #nevernotworking somehow became a thing. It’s not like we’re leaving behind two centuries of gains of the labor movement or anything.
Our deep aversion to loving ourselves also showed up in fermented beverages. You can now make your own kombucha at home using something called a “scoby”: a bacteria and yeast culture which looks like this. At least kombucha gave us a great meme.
5. Instagram Wellness Influencers
Instagram lets anyone with an internet connection push dubious and potentially dangerous ads disguised as health advice. For instance, no, 70$ teatoxes won’t magically make you lose weight or shrink your stomach. You have to admit though that the sponcon budget of their makers is impressive.
There is one wellness trend of the 2010s that we loved. Meditation and mindfulness have picked up steam in the last few years and they’re going to stick around. Their benefits have been proven repeatedly. And while commodification is a risk, meditation has improved the lives of millions of people. If you feel like joining a wellness trend in 2020, then meditation is your safest bet.